Benefits
- Each employee can be provided with the company’s mission
statement and the objective of the company.
- Each member of the company, regardless of the position, can
have knowledge of the company’s direction to provide support
for the company’s goals.
- The financial expectations are used to support the ability of
the company to repay borrowed funds.
- The company has a written marketing plan that can be used to
assess the profitability of the company during it startup phase.
- Provides a basis for the company’s promotional campaign
and the accompanying budget considerations.
- Provides a basis for the company’s business rules of conduct
and the company policies.
- A thorough competitive analysis will provide the company with
a plan to counteract competitive advantages.
- Reasons for and benefits of re-directing resources.
- An index for the company’s growth patterns.
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